Chaouch Azza
Portfolio
2026
Graphic Designer & Visual Storyteller
About me
I’m Azza, a graphic designer and Visual storyteller
with over 9 years of experience in creating comics, illustration and designing engaging characters.
This year I applied my expertise in visual storytelling
and creative writing to develop brand identities,
social media content and digital assets that offers
Web3 products a distinct visual voice that reflects
the story they want to tell.
Telegram: @ch_azza
chaouchaza@gmail.com
Education
2014 - 2017
The Tunis Institute of Fine Arts:
Bachelor Degree of Visual Communication Design, Graphic Design.
Brand Identity Visual Direction
Visual systems & Communication
Digital assets design Iconography
Visual storytelling Storyboarding
Character Design & Development
Illustration Composition Layout Design
Skills & Softwares
BRANDING
The making of Listheim from concept to Visual Identity
01
LISTHEIM
Web3 and Ai recruitment firm
Client
Time
Project Type
Listheim
2026
Freelance
Logo design
Visual Identity
Brand guidelines
Website design
Brief:
I Designed a visual identity for Listheim from the concept behind
the name to complete visual identity. I reinterpreted the nordic letter L into an abstract, curved symbol combined with grid lines
and curves based on the Golden Ratio to reinforce the brand’s analytical and structured character creating a visual system that balances precision with fluidity suited to the tech and Web3 space.
Scope of work:
Deep Navy
Slate Blue
Warm Taupe
Soft Ivory
Light Beige
HEX
RGB
CMYK
HEX
RGB
CMYK
HEX
RGB
CMYK
HEX
RGB
CMYK
HEX
RGB
CMYK
223148
34, 49, 72
32, 24, 0, 72
2F486D
47, 72, 109
57, 34, 0, 57
B7AA97
183, 170, 151
0, 7, 17, 28
F3EAE0
243, 234, 224
0, 4, 8, 5
D2C7B8
210, 199, 184
0, 5, 12, 18
Primary Font
Thin
Light
Regular
Bold
Typeface: AMARNA.
License: Free for commercial use.
Structured, modern and elegant typeface
with high legibility that gives the brand
a distinctive yet approachable typographic
voice across different platforms.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()_?
a
a
a
a
14 styles
Brand Application
Website Design
Desktop Layout & Phone
Developing Vetted Visual Identity from an existing logo to a Visual System
02
Vetted
Credibility layer on Ethereum
Client
Time
Project Type
Vetted
2026
Contract
Visual Identity and system
Custom Iconography
Social media content
Pitch decks
Brief:
I developed the existing logo for “Vetted: a credibility layer for high stakes decisions built on Ethereum ” into a complete visual identity, creating custom iconography for the app alongside social media content, pitch decks and supporting brand visuals.
Scope of work:
Social Media Assets
( Pfp, Banners )
Vetted Custom Iconography
Social Media Content
Pitch Deck
Existing Brand foundation:
Typeface: Satoshi Variable.
License: Free for commercial use.
9 Styles
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
!@#$%^&*()_?
Logotype:
Colour Palette:
Graphic mark:
VISUAL STORYTELLING
ART DIRECTION
& SEQUENTIAL ART
Character Design
01
Illustration
From sketching the idea, to clean lines and colours to final artwork
From early concept, silhouette and clothing design to facial expressions that reveals important information of the character’s story but also the setting and worldbuilding.
Character Concept & Design
Character: Dahlia
Personal Project: Guilded Offering
The initial ideation, a rough sketch that articulates thoughts or script into a visual story, how to “show not tell”
Before storyboard comes
Thumbnailing
02
Storyboard
Storyboard is more than sketching an idea, it reveals pacing, camera angles and its logic,
as well as the emotional impact it creates before the story is told (animation, film, comics..).
Storyboard is the first contract between the art director and the rest of the team (artists, production team..) therefore identifying issues at the concept stage saves time and costs.
03
Sketch Layer - Inking
Taking one step further after deciding on camera angles and perspective there needs to be flow and enough breathing space for the speech text, bubbles and special effects “onomatopoeia” to bring the story to life, once that is set in place the main artist further corrects the anatomy of the sketches allowing a smoother and less time consuming inking stage.
04
Colouring, Speech & SFX
05
